Selling with Mason

Before the appointment, I want to understand why the seller is moving, their timing, and what questions they need answered. I research the property’s history, recent comparable sales, pending homes, and the listings we would compete against. I look closely at price reductions and time on the market to understand what’s getting a response from buyers.

I come prepared with an initial pricing range, a marketing approach, and estimated selling costs. Then I walk the property with the seller to learn what the records and photos don’t show: improvements, condition, and features that deserve attention.

The appointment is where that research becomes a plan specific to their home. We discuss what to do before listing, what to leave alone, how to present the property, and what they can reasonably expect to net.

I want the seller to leave knowing what I recommend, why, and what happens next.

“What should I do to my house before selling?” is one of the first questions I hear. Let’s walk through it before you spend anything.

I look for the things that make a buyer wonder, “What else haven’t they taken care of?” Leaks, damaged trim, and doors that don’t work right are worth addressing. Then we focus on clean rooms, touch-up paint, and a tidy yard.

I wouldn’t tell someone to redo a kitchen or bathroom just to list without a good reason. I walk through with the seller and help them decide where spending money makes sense and where to leave things alone.

I look at the home through a buyer’s eyes: if they tour this property and three others in the same price range, how does ours compare? I use recent comparable sales, current competition, condition, updates, and location to recommend a price. I also talk with the seller about their timing and what they want to accomplish.

If a seller wants to list higher, I ask what supports that number and walk through the competing homes with them. I’ll be direct about whether I think buyers will see the value, and about the risk of spending time on the market while better-priced homes sell.